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WHY DO YOU NEED A WEB PRESENCE
WITHOUT A WEBSITE TO ARE INVISIBLE TO 83% OF THE BUSINESS POPULATION
Local business owners can still survive without a Web site for the next short while. However, some interesting e-commerce trends are developing that will soon make a Web site an absolute necessity…
1) Increasing numbers of searching “pre-customers” are finding those big, heavy paper Yellow Pages directories too inconvenient and limiting. It’s so much easier and flexible to use Google and other Search Engines.
2) Search Engines are going local! It is now possible to target your consumers by city, right down to the postal code.
3) More and more small local businesses owners are catching on to the Net’s potential to grow their local businesses, steal competitors’ customers and add brand new revenue streams that they would never have thought possible.
About 10 million Australian consumers, and as many as 580 million world-wide, actively use the Internet to get information, make purchase decisions, and buy products and services. The Internet marketplace will only expand as broadband connectivity becomes the norm for the majority of homes and businesses.
With an Ozetrades web site, regardless of the nature or size of your business, you can compete on the same footing as bigger companies. There is no need to buy expensive Yellow Pages packages or multiple half-page ads in order to get “full coverage” across several business categories or geographic regions.
Consider the benefits of your Ozetrades Website versus a Yellow Pages ad.
Does a Yellow Pages ad…
- attract hundreds, even thousands, of visitors, many of whom become new business, per day?
- PREsell prospective customers before they call you?
- nurture, encourage and develop the relationship you already maintain with existing customers, increasing both loyalty and repeat business?
- command undivided attention? Once they are on your site, you have their total attention (unlike a crowded Yellow Pages page)
- take clients away from competitors
- give you the ability to update frequently and to reach your clients with seasonal specials, interesting tidbits, etc.
- advertise 24/7 without the high costs of print ads (and to update information as the need arises not when your ad contract is up)
- get the “jump” on local competitors who are stuck in the offline advertising world
- encourage regular repeat purchases/contracts
- nurture, encourage and develop the relationship you already maintain with current customers/clients
- cement customer/client lifetime loyalty
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